ManagementCorporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective
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Item 1 of 1
SKU 9780415282055Publishing Ref 9780415282055
Routledge
Corporate and Organizational Identities: Integrating Strategy
MarketingCommunication and Organizational Perspective
Printed Book
SR 346
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SR21Per Month/24 months
SKU 9780415282055Publishing Ref 9780415282055
Author:Moingeon, Bertrand
Date of Publication: 2002
Book classification:Business & Management,English Books,
No. of pages:222 Pages
Format:Paperback
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About this Product
Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.