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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Printed Book
SR 583
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Author:Melewar, T.
Date of Publication: 2008
Book classification:Business & Management,English Books,
No. of pages:244 Pages
Format:Paperback

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About this Product

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
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Specifications

SKU9781349360628
Manufacturer Number9781349360628
year published2008
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