ManagementContemporary Thoughts on Corporate Branding and Corporate Identity Management
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Item 1 of 1
SKU 9781349360628Publishing Ref 9781349360628
Palgrave Macmillan
Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Printed Book
SR 583
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SR35Per Month/24 months
SKU 9781349360628Publishing Ref 9781349360628
Author:Melewar, T.
Date of Publication: 2008
Book classification:Business & Management,English Books,
No. of pages:244 Pages
Format:Paperback
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About this Product
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.