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Contemporary Marketing Research

Printed Book
SR 126
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Author:Rao, Dr. A. B.
Date of Publication: 2015
Book classification:Business & Management,English Books
No. of pages:218 Pages
Format:Paperback

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About this Product

This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter
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Specifications

SKU9789383572885
Manufacturer Number9789383572885
year published2015
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