Conference Proceedings Trends in Business Communication 2020
Printed Book
SR 604
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SR36Per Month/24 months
SKU 9783658336417Publishing Ref 9783658336417
Author:Schneckenleitner, Peter
Date of Publication: 2021
Book classification:Business & Management,English Books
No. of pages:200 Pages
Format:Paperback
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About this Product
The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.