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Concepts of Quality Connected to Social Media and Emotions

Printed Book
SR 475
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SR28Per Month/24 months
Author:Vlad, Denisa Elena
Date of Publication: 2020
Book classification:Business & Management,English Books,
No. of pages:238 Pages
Format:Paperback

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About this Product

Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like "post-truth" and "fake news" as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
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Specifications

SKU9783658288662
Manufacturer Number9783658288662
year published2020
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