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Palgrave Macmillan
Competitive Identity : The New Brand Management for Nations
Cities and Regions
SR 302
Inclusive of VAT
SR18Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Ever since Simon Anholt coined the phrase Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
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