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  1. City Branding : Theory and Cases
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City Branding : Theory and Cases

Printed Book
SR 475
Inclusive of VAT
Sold as: EACH
SR28Per Month/24 months
Author:Dinnie, K.
Date of Publication: 2010
Book classification:Business & Management,English Books
No. of pages:272 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
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Specifications

SKU9781349317585
Manufacturer Number9781349317585
year published2010
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