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Palgrave Macmillan
Business Practices in Emerging and Re-Emerging Markets
SR 475
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SR28Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
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