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Brands: The Logos of the Global Economy

Printed Book
SR 367
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SR22Per Month/24 months
Author:Lury, Celia
Date of Publication: 2004
Book classification:Business & Management,English Books
No. of pages:208 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
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Specifications

SKU9780415251839
Manufacturer Number9780415251839
year published2004
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