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Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning

Printed Book
SR 151
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Author:Hirschman, Elizabeth
Date of Publication: 2021
Book classification:Business & Management,English Books,English Books,
No. of pages:110 Pages
Format:Paperback

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About this Product

Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

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Specifications

SKU9781032242569
Manufacturer Number9781032242569
year published2021
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