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Branding in Governance and Public Management

Printed Book
SR 307
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Sold as: EACH
SR18Per Month/24 months
Author:Eshuis, Jasper
Date of Publication: 2012
Book classification:Business & Management,English Books
No. of pages:190 Pages
Format:Paperback

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About this Product

This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

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Specifications

SKU9780415817912
Manufacturer Number9780415817912
year published2012
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