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Palgrave Macmillan
Brand Storming : Managing Brands in the Era of Complexity
SR 281
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SR17Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
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