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Palgrave Macmillan
Brand Breakout : How Emerging Market Brands Will Go Global
SR 238
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SR14Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Written by the worlds leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
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