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Palgrave Macmillan
Brand Avatar : Translating Virtual World Branding into Real World Success
SR 281
Inclusive of VAT
SR17Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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SR281
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About this Product
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
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