Bottom Line Management

Bottom Line Management: An Introduction.- Purposeful Behavior: What Are We Working Toward?.- Five Types of Organizational Bottom Lines.- Benefits, Costs, Profits, and the Good Work of the Organization.- Making Decisions to Maximize the Bottom Line.- Three Good Decision Rules and Many, Many Bad Ones.- Making Investment Decisions: Rate of Return and Net Present Value.- Making Interdependent Decisions: People, Process, and Technology.- Bottom Line Management: An Executive Summary.