Welcome to Jarir!
Item 1 of 1
Item 1 of 1
Palgrave Macmillan
Beyond Hofstede : Culture Frameworks for Global Marketing and Management
SR 518
Inclusive of VAT
SR31Per Month/24 months
This book is printed on demand and is non-refundable after purchase
Available Formats :
Printed Book
It will be sent to your address
SR518
Incl. VAT
Secure Shopping
Convenient Returns
Genuine & Warranted
Fast Delivery
Or
About this Product
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of cultures increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Report an issue with this product.
