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Routledge
Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability
SR 272
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About this Product
The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.
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