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Routledge
Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability
SR 255
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This book is printed on demand and is non-refundable after purchase
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About this Product
This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.
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