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  1. B-to-B Electronic Marketplaces : Successful Introduction in the Chemical Industry
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B-to-B Electronic Marketplaces : Successful Introduction in the Chemical Industry

Printed Book
SR 471
Inclusive of VAT
Sold as: EACH
SR28Per Month/24 months
Author:Hartmann, Evi
Date of Publication: 2002
Book classification:Business & Management,English Books
No. of pages:228 Pages
Format:Paperback

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About this Product

Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?
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Specifications

SKU9783824477685
Manufacturer Number9783824477685
year published2002
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