Business & ManagementApplicability of Commodity Classification Theory to Internet Retail Marketing
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SKU 9783836458252Publishing Ref 9783836458252
VDM Verlag Dr. Mueller e.K.
Applicability of Commodity Classification Theory to Internet Retail Marketing
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SKU 9783836458252Publishing Ref 9783836458252
Author:Taylor, Leland
Date of Publication: 2008
Book classification:Business & Management,English Books,
No. of pages:152 Pages
Format:Paperback
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About this Product
In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests its continued applicability to todays Internet retail marketing environment.