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Applicability of Commodity Classification Theory to Internet Retail Marketing

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Author:Taylor, Leland
Date of Publication: 2008
Book classification:Business & Management,English Books,
No. of pages:152 Pages
Format:Paperback

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About this Product

In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests its continued applicability to todays Internet retail marketing environment.
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SKU9783836458252
Manufacturer Number9783836458252
year published2008
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