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Gabler Verlag
Analyzing and Influencing Search Engine Results : Business and Technology Impacts on Web Information Retrieval
SR 428
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About this Product
Sِnke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.
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