Analysis of the Relation between Consumer Behaviour and Applying of the Marketing Mix

Table of Contents 1.Analysis of the Relationships between Consumer Behaviour and the Applicationof an optimal Marketing Mix 1.1 Introduction 1.2 Principles of Buyer and Consumer Behaviour and those Responsible for Purchasing Decisions 1.3 Determination of Consumer Behaviour 1.4 Influence of the Functioning of the Human Information Processing Procedure 1.5 Other Determinants 2.Influence of New Trends in Consumer Behaviour and Consideration of Consumer Groups 2.1 Preview 2.2 Definition of New Consumer Images 3.Consideration of the Product Decision-Making Process 3.1 Unconscious Buying Behaviour 3.2 Impact of Involvement on Advertising Media 3.3 Application of Marketing Measures For Low-Involvement Customers 3.4 Outlook 4.The Design of the Marketing Mix 4.1 Definition: the Marketing Mix 4.2 Marketing Mix Planning 4.3 The Goal of Marketing Mix Planning 4.4 Implementation of Marketing Mix Planning in Practice 4.5 Marketing Controls 4.6 Case Study of a Gastronomy Restaurant