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  1. Advertising to Children : New Directions, New Media
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Advertising to Children : New Directions

New Media

Printed Book
SR 475
Inclusive of VAT
Sold as: EACH
SR28Per Month/24 months
Author:Blades, M.
Date of Publication: 2016
Book classification:Psychology,English Books,Politics & Social Sciences
No. of pages:268 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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Printed Book

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About this Product

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
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Specifications

SKU9781349321704
Manufacturer Number9781349321704
year published2016
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