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Routledge
Advertising Theory
SR 251
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SR15Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast
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