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Palgrave Macmillan
Advertising in the Aging Society : Understanding Representations
Practitionersand Consumers in Japan
SR 367
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SR22Per Month/24 months
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About this Product
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan.
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