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Advances in Advertising Research IX : Power to Consumers

Printed Book
SR 604
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SR36Per Month/24 months
Author:Cauberghe, Verolien
Date of Publication: 2018
Book classification:Business & Management,English Books,English Books,
No. of pages:368 Pages
Format:Paperback

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About this Product

Publication in the field of economic sciences
Persuading the consumer with new advertising formats
Effectiveness of in-game advertising
An insight into the effects of advertising execution styles
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Specifications

SKU9783658248666
Manufacturer Number9783658248666
year published2018
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