ManagementAdvances in Advertising Research IX : Power to Consumers
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Item 1 of 1
SKU 9783658248666Publishing Ref 9783658248666
Springer Gabler
Advances in Advertising Research IX : Power to Consumers
Printed Book
SR 604
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SKU 9783658248666Publishing Ref 9783658248666
Author:Cauberghe, Verolien
Date of Publication: 2018
Book classification:Business & Management,English Books,English Books,
No. of pages:368 Pages
Format:Paperback
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About this Product
Publication in the field of economic sciences Persuading the consumer with new advertising formats Effectiveness of in-game advertising An insight into the effects of advertising execution styles