Corporate Branding: Areas,arenas and approaches
Finance for Non-Finance Executives
International Auditing Standards in the United States: Comparing and Understanding Standards for ISA and PCAOB
Accounting for Business: Practicalities and Strategies
Office Automation Mastery: Transform Your Workplace with Cutting-Edge Tools and Techniques
Corporate valuation of the ThyssenKrupp AG. Estimating the economic value using the DCF Method (WACC),DCF Method (Equity) and Multiples Method
Capital Structure and Firm Performance. Evidence from Japan Nikkei 225
Public Sector Audit
How Advertising Works: The Role of Research
The Ultimate Secrets of Advertising
Effective Advertising: Understanding When,How, and Why Advertising Works
Advertising Cultures: Gender,Commerce, Creativity