Strategic Cost Transformation: Using Business Domain Management to Improve Cost Data,Analysis, and Management
Competing in a digital future
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising
Essentials of Advertising
Audio Branding: Using Sound to Build Your Brand
Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
Forensic Accounting and Finance: Principles and Practice
Training for Efficiency
A Refresher in Financial Accounting
Applications of Accounting Information Systems
On the Factors Causing a Boomlet Across Different Countries. A Case Study of the German Mortgage Market
