Routledge
This book is printed on demand and is non-refundable after purchase
Available Formats :
Printed Book
It will be sent to your address
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.
Report an issue with this product.