Aaker on Branding : The Playbook to Building Strong Brands

<i>Aaker on Branding</i> distills the most essential branding principles from David Aakers extensive works, offering a comprehensive guide to building a strong, enduring brand.</p>This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aakers concepts effectively.</p>Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of <i>Aaker on Branding</i> will be indispensable for those looking to create agile, differentiated brands.</p>