McDonalds Germany Facing External Difficulties with Ramifications on Overall Decline in Guest Count

1. INTRODUCTION I. Current Situation 2. SITUATIONAL ANALYSIS- CURRENT SITUATION 3. PORTERS FIVE FORCES 3.1 THREAT OF NEW ENTRANTS 3.2 DEGREE OF RIVALRY 3.3 THREAT OF SUBSTITUTES 3.4 BARGAIN POWER OF BUYERS 3.5 BARGAINING POWER OF SUPPLIERS 4. BRAND POSITIONING II. Recommendations 5. SMART OBJECTIVES 6. SWOT ANALYSIS- ENVIRONMENTAL CHANGE 7. RECOMMENDED STRATEGIES 8. CONCLUSION REFERENCE LIST IV APPENDIX 1 PLAN TO WIN 2. IMPLEMENTATION PLAN 3. SWOT- ANALYSIS