In Search for the Soul of International Business
Olympic Marketing
Sustainable Economy and Emerging Markets
Brand Breakout : How Emerging Market Brands Will Go Global
Japanese Investment in Manchurian Manufacturing,Mining, Transportation, and Communications, 1931-1945
Consumer Culture,Branding and Identity in the New Russia: From Five-year Plan to 4x4
Doing Business in Germany: A Concise Guide to Understanding Germans and Their Business Practices
Decoding Customer Value at the Bottom of the Pyramid: An Urban India Marketing Perspective
Capitalism and Inequality: The Role of State and Market
How to Become a Client Magnet
Global Issues in Pharmaceutical Marketing
Islam,Marketing and Consumption: Critical Perspectives on the Intersections