Negotiating with Tough Customers - Never Take "No" for a Final Answer and Other Tactics to Win at The Bargaining Table
Why Customers Really Buy - Uncovering The Emotional Triggers That Drive Sales
The Power of Real-Time Marketing Marketing - How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
Promotional Marketing
6th Edition - How to CreateImplement & Integrate Campaigns that Really Work
Selling: Building Partnerships
9th Edition
Perfect Phrases for the Sales Call
Going Social - Excite Customers
Generate Buzzand Energize Your Brand WithThe Power of Social Media
Blogging to Drive Business - Create and Maintain Valuable Customer Connections
Marketing Research (Arab World Edition) - An Applied Orientation
Essentials of Marketing Research
Foundations of Marketing
Principles and Practice of Marketing