Keyword Relevance in Search Engine Optimization

Masters Thesis from the year 2014 in the subject Computer Science - Internet, New Technologies, grade: 2.5, Open University Malaysia (Faculty of Information Technology & Multimedia Communication), course: Master of Information Technology, language: English, abstract: The world of search engines has long been dominated by Google and most internet marketers know that they need to get their websites listed on the first page on Google or risk being totally unseen by their online customers. Almost everyone who is on the internet will search using a search engine for the information they want and rely almost completely on the information given on the first page of the search engine results page. It can be unfortunate for a company which can offer the products its customers want but unfortunately it cannot be found on the first few pages of a search engine retrieved pages. This has created a demand for search engine optimization companies which cater towards individuals and companies hoping to get their website listed on the first page of Google but not knowing how to. The work of search engine optimization is also fraught with errors as search engines like Google keep changing their search algorithms in their quest to perfect their search ability and this means the rules for search engine optimization are always changing too. As content may remain the same it is thus important to be able to find a way to measure the content of a website to determine its relevance for search engines to retrieve a desired webpage. One way to measure the content is to determine the amount of important keywords which make up the content and thus the purpose of this research is to determine the relevance of keywords in todays demanding search technology such as those used by Google and Yahoo. This research also attempts to find out what are the other factors (e.g. social media interest) besides keywords which will help a website to rise to the top of a search engine results page.