Junior Enterprises - Strategic Success Factors of Student Consultancies

Consulting has a long history, and experienced several changes in the past. Since 40 years the concept "student consultancy" has been established in more than 300 cities around Europe. The success of these student consultancies -also named Junior Enterprises- is remarkable, considering the strong competition on the consulting market. The author, Christopher Hohlbein, is investigating the strategic success factors of Junior Enterprises. What does companies request for consulting from a Junior Enterprise, instead of from a professional consulting? Is their quality of work compatible with that of professionals? Can Junior Enterprises provide consulting services, advices or results which cannot be delivered by professionals? What makes Junior Enterprises compete against professional consultancies? The common association with work performed by students is that they do not have the professionalism and quality as professionals do. But how can the increasing demand, considering the steady rising numbers of Junior Enterprises, for services performed by students be explained? This book is for companies that have to decide between receiving advisory from student or professional consultancies.