Images of Grandparenting

This book offers an insightful examination into the world of Canadian grandparents, at the turn of the millenium. Who are todays grand-parents? How are they portrayed in modern media? What are their roles and realities, and what are the implications for educators? This book examines the grandparent market by analyzing media por-trayals and advertisements aimed at Canadian consumers. A review of business periodicals and current demographic information is used to assess the size, profits and range of products associated with the childrens market, in which grandparents play an important role. As well, historical images of grandparenthood and the range of modern challenges facing todays diverse grandparent population are re-viewed. Implications for children, families and educators are dis-cussed, highlighting a need for media literacy and awareness.