Green hotels: the new model in the tourism industry

Unlike conventional hotels, green establishment actively follow eco-friendly guidelines such as the use of RES and ESS and practice environmental management. Most of them are claiming to be green by just hanging a sign, using a logo or by joining commercial green marketing associations, but in reality they are not. Over the last few decades, concerns over environment have emerged and in this time frame consumer have realized the impact of their buying behaviours, which are strongly associated with environmental problems.