Greatness and Limits of Employer Branding as a Human Resource Strategy for Nonprofit Organizations

Seminar paper from the year 2015 in the subject Leadership and Human Resource Management - Employer Branding, grade: 2,0, course: Human Ressource, language: English, abstract: The first chapter discusses the employer branding implementation strategy going through four phases. Each step includes an instrument, for a better understanding. The next chapter discusses the positioning of nonprofits as well as their organizational structure. After defining the backgrounds some of NPOs main objectives have been determined. Due to the research of employer branding and NPOs the author could put the topics together and determine greatness and limits of implementation employer branding to NPOs Based on the fact that each source has different explanations, the author tried not to rely so much on them. Logical thinking was a large help to complete this assignment.