Events and Festivals as Innovation Testbeds for Sustainability

This practice-based monograph explores the wide variety of approaches that exist across the European Union with regards to the planning, monitoring, management and delivery of events and festivals where sustainability and a reduction of adverse environmental impacts are considered to be important for innovation and responsible stewardship. It includes practical case studies, policies and regulations, as well as a wealth of bibliographical references, websites and sources of further information from Greece, Italy, Latvia, Lithuania, Slovenia, Romania, Bulgaria, Spain and Great Britain. Contributors to this study include practitioners and academics from ten European countries with a combined wealth of experience in tourism, events, marketing and sustainable development.