Destination Involvement and Travelers Revisit Intentions

Repeat travel demonstrates great potentials in terms of its size and economic contribution. However, the repeat travel market has been understudied. Theoretically, this study was built upon the theories of consumer decision processes and the purchase-consumption feedback loop model. It was found that travelers decision processes do not cease once the trip in a destination is completed, instead their experiences with the destination will have an impact on their decisions on future visitation and the post-evaluation of the destination mediates between their present visit experiences and their revisits intentions. The structure of destination involvement was applied to explain the complicated process of travel experience as a relationship between a traveler and a destination. The causal relationship of destination involvement and repeat visit intentions was assessed via the mediation of satisfaction in the context of long-haul pleasure travel. The results of this study should be of interest to researchers engaging in involvement studies and investigation of travelers decision processes and to practitioners who want to know more about the repeat travel market.