Cult Status: How to Build a Business People Adore (16pt Large Print Edition)

Consumers are changing, and the businesses that form around them are principled, purposeful and creative. The next generation of entrepreneurs think differently, and Cult Status will show you how you can too. Enough has been written about huge cult brands founded last century - Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that gives them the best chance of getting through difficult times to build a long-term, sustainable success? Tim Duggan, co-founder of one of Australias most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common.