Chinas Media and Soft Power in Africa : Promotion and Perceptions

Scholars from different disciplines and nations examine and assess the effectiveness of Chinas soft power initiatives in Africa. Some make contributions to the theorization of the slippery concept of soft power, while others are more empirically based, providing valuable case studies in both China and Africa. This collection considers the concept of soft power and questions its relevance to understanding Chinas international relations and international communications. It analyzes Chinas soft power in Africa through its international communication channels, addressing important questions such as: Why are Chinese media in Africa? How much soft power does China have in Africa? And what is the appropriate framework to analyze Chinese medias performance in Africa? In answering these questions, this volume also examines how Chinas engagement is represented in African countries media.