CASE STUDIES IN MANAGEMENT

Globalization has changed the facets of the entire business world. Henceforth, management as a discipline has also acquired a completely new meaning. This book presenting various case studies in management is all about managing in the present world. The university curriculum generally followed in the colleges is more or less based on theoretical concepts. This book aims to bridge the gap between theory and practice by providing case studies from across all the functional areas of management, viz