Business Research Methods

Research is a systematic or scientific investigation to search for solutions toexisting or future problems and to find something new to increase ourknowledge. This book covers the entire gamut of the research process fromdefining the research problem to the final stage of report preparation, and iswritten in simple language with appropriate and umpteen day-to-day examples, keeping in view the students who are the target beneficiaries. Students andyoung researchers who lack adequate knowledge in the research process or instatistical analysis would find this book as a simple and valuable handbook.