Brand and marketing communication in golf

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction 2. Theoretical basics -What is marketing communication? -What are the objectives of it? -How does marketing communication work? -What is a brand? What is brand equity? 3. Practical part -Why is the golf market an attractive communication platform? -Which elements of brand and marketing communication could a company use in golf? -Example of the company/ brand NIKE Golf 4. Conclusion Objectives -Learn about key aspects of brand and marketing communication in general and in golf -Adopt the theoretical knowledge in golf using the example of NIKE