مكتبة جرير

Advanced Economies and Emerging Markets: Prospects for Globalization

كتاب مطبوع
349ر.س.
شامل ضريبة القيمة المضافة
وحدة البيع: EACH
21ر.س.شهرياً/24 شهر
المؤلف:Goncalves, Marcus
تاريخ النشر: 2014
تصنيف الكتاب:الادارة والأعمال,الكتب الانجليزية,
عدد الصفحات:426 Pages
الصيغة:غلاف ورقي
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349ر.س.
شامل الضريبة

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أو

عن المنتج

There is intense competition among emerging markets to capture their share of the global economy. This book addresses questions that are germane to accomplishing this goal. Most important to this end is the study and practice of international business and foreign trade.

Undertaking such a study raises many questions which this book will answer:

  • Why are emerging markets and the firms doing business in them internationalizing so aggressively?
  • Why in the past decade has the pace of internationalization accelerated so rapidly?
  • What competitive advantages do these emerging economies enjoy in comparison to advanced economies, such as the G20, and what are the origins of those advantages?
  • Through what strategies are emerging market blocks, such as the BRICs and the CIVETS, building their global presence and expanding their market reach?
  • How are emerging markets rivaling advanced economies and how are they affecting the already established rivalries among those economies?

This book answers these and other questions. In doing so, it will address the larger issue of what it all means for mainstream international business theory and its actual practice.

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المواصفات

رقم الصنف9781606498286
رقم المصنع9781606498286
تاريخ النشر2014
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