Marketing Your Business (Business Success) - Make the Internet Work for You

Marketing Your Business, Make the Internet Work for You, Get intoExports, Learn About Products and Pricing--------------------------------------------------Although the basic principles and theories of marketing haven't changed,many of the tools have. With new reliance on online tools to get results,it's more important than ever for businesses to be up-to-date on thelatest techniques. Marketing Your Business covers all of these aspectsof marketing to develop a strategy and increase profit, including detailedadvice on how to carry out market research in the digital age and howto use the resulting information to develop specific objectives andstrategies. It explains how to use the internet, set up websites andonline shops, use traditional and online public relations includingsocial media, plan advertising and sales promotion campaigns, preparesales literature and manage exhibitions. Also with practical adviceand tips on getting into export as well as a thorough explanation ofthe new market concept of Application Selling, Marketing Your Businessis an all-in-one guide to everything you need to know about marketingtoday and is an essential resource for your business.--------------------------------------------------Author Biography: John Westwood has held a wide variety of senior salesand marketing positions and is currently an independent marketing consultant.He is the author of How to Write a Marketing Plan, 30 Minutes to Writea Marketing Plan and The Marketing Plan Workbook, all published byKogan Page.