The Facebook Effect: The Inside Story of the Company That Is Connecting the World

The Facebook Effect, The Inside Story of the Company That is Connectingthe World--------------------------------------------------In little more than half a decade, Facebook has gone from a dorm-roomnovelty to a company with 500 million users. It is one of the fastestgrowing companies in history, an essential part of the social lifenot only of teenagers but hundreds of millions of adults worldwide.As Facebook spreads around the globe, it creates surprising effects- even becoming instrumental in political protests from Colombia toIran. Veteran technology reporter David Kirkpatrick had the full cooperationof Facebook's key executives in researching this fascinating historyof the company and its impact on our lives. Kirkpatrick tells us howFacebook was created, why it has flourished, and where it is goingnext. He chronicles its successes and missteps, and gives readers themost complete assessment anywhere of founder and CEO Mark Zuckerberg,the central figure in the company's remarkable ascent.