The Facebook Effect: The Real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company

The Facebook Effect, The Real Inside Story of Mark Zuckerberg and theWorld's Fastest Growing Company--------------------------------------------------Today - six years after it was created in a Harvard dorm room - over500 million people use Facebook regularly, in just about every countryon earth. That a company this powerful and influential was startedas a lark by a couple of 19-year-olds makes it a fascinating and surprisingtale. That one of them, the visionary Mark Zuckerberg, had the maturity,strategic smarts and luck to keep his company ahead of its rivals anchorsthe tale. With exclusive inside access to all the company's leadersDavid Kirkpatrick tells of the vision, the tenacity, the refusal tocompromise, and the vision Zuckerberg has to remake the internet. Abrilliant and fascinating cast of characters created Facebook and Kirkpatrickhas interviewed all of them. Never before have Zuckerberg and his closestcolleagues told what really happened as they built their dynamo whileeating fast food, staying up all night, and thumbing their noses athow things are usually done.--------------------------------------------------Author Biography: David Kirkpatrick was for many years the senior editorfor internet and technology at Fortune magazine. While at Fortune hewrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerousother technology subjects. More recently he organized the Techonomyconference on the centrality of technology innovation for all humanactivity. He is a member of the Council on Foreign Relations and appearsfrequently on television, radio, and the Internet as an expert on technology.He lives in New York.