Blogging to Drive Business - Create and Maintain Valuable Customer Connections

Blogging to Drive Business, Create and Maintain Valuable CustomerConnections, 2nd Revised edition--------------------------------------------------BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMERLOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customerloyalty, reach new customers, gain indispensable feedback, and drivemore sales. This no-nonsense guide shows how to craft a business blogthat does all that, and more-building your business and increasingyour profits. Top e-marketers and business bloggers Eric Butow andRebecca Bollwitt help you define clear goals, generate the right contentwith the right tools, attract visitors, build communities, and avoidcostly mistakes. They draw on their own extensive experience, as wellas the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THEBUSINESS, YOU'LL LEARN HOW TO: * Launch a blog that truly representsthe best of your business * Create a comprehensive, long-term bloggingstrategy to maximize the return on investment (ROI) from your blog* Staff your blogging initiative * Integrate blogs with other offlineand online marketing programs, including social networking websites* Use your blog to drive customers and prospects to the business* Push up-to-the-minute information to customers via RSS * Build athriving online community-and learn from what it tells you * Managecomments (and decide whether to have them) * Operate successful contestsand sweepstakes campaigns on your blog * Utilize podcasts, vlogs,microblogging, and other new techniques * Gain business value fromhot new Web 3.0 technologies, including widgets, mashups, personalagents, and the Semantic Web * Track your blog performance, spot andrespond to trends, and translate and report data you receive fromyour blog--------------------------------------------------Author Biography: Eric Butow is CEO of Butow Communications Group (BCG),web design and online marketing ROI firm in Jackson, California. Erichas written a wide variety of computing books since 2000, and his latesttitles include How to Succeed in Business Using LinkedIn , Droid Companion, and My Samsung Galaxy Tab . When he's not working in (and on) hisbusiness or writing books, you can find Eric enjoying time with friends,walking around the historic Gold Rush town of Jackson, and helpinghis parents manage their infant and toddler daycare business.Rebecca Bollwitt is the cofounder of sixty4media in Vancouver, BritishColumbia, which specializes in WordPress development, and she has beenblogging on Miss604.com about West Coast life since 2004. Miss604 is" Vancouver's most award-winning blog and was voted ""Best Local Blog"""in 2009, 2010, and 2011. Rebecca was also named one of the VancouverSun's Top 100 Women of Influence in British Columbia. She is the localTwestival organizer and a member of the Canadian Red Cross TwitterTeam, and spends her spare time at baseball and hockey games with herhusband, or researching local history.